Roy Siegel and Associates

(404)352-8147

1770 Corporate Dr. Suite 565 • Norcross, GA 30093

 
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We have all been in bad relationships. In business, it is best to be cautious before entering into a long-term partnership. At our firm, we like to let our reputation speak for itself. We could dazzle you with the cumulative years experience of our professionals and all the sales awards we have received. However, if you want to know how we are really doing, reach out to one of our customers or factories represented. ​ Nimble. We take great pride in our ability to go to market. It is our firm belief that whether you are the largest chain in our footprint or the smallest dealer, we strive to give excellent and equal service to everyone in our market. The result to our manufacturers is not only sales achievement but their factory's face is an engaged professional intent to deliver solutions. This philosophy drives the success of our firm, our manufacturers, and our customers. We encourage you to schedule a visit to our test kitchen to learn more about our fresh and innovative approach to the food service market.

 

MEET THE TEAM

PRESTON BAKER
Owner and President - Atlanta GA

With an office in Norcross, GA, Preston is the owner and manager of the firm.  Preston has been with the firm for 10 years covering Alabama, Georgia, and Eastern Tennessee. Prior to Roy Siegel, Preston was a commercial real estate lender with Virginia Business Bank and a manager with Deloitte. Preston holds an MBA from Georgia State University and a BBA in Accounting from the University of Georgia.

Preston is also the owner of Lindox Equipment Corp. - a leading distributor of commercial restaurant equipment with offices in Jessup, MD, Newport News, VA, Columbia, SC, and Reno, NV. 

 

JOE IVEY
Sales Manager Siegel Associates - Atlanta GA

Joe began his career in the Foodservice Restaurant Equipment Industry in 1988. For 14 years his work focused on logistics and purchasing in the restaurant supply house end of the business. In 2002 Joe brought his expertise to the Siegel team where he currently serves as the sales manager and factory liaison. With over 30 years of experience in the industry and solid relationships with factory and industry contacts, Joe provides customers in the Georgia territory an exceptional buying experience.

 

BRET GOWDER
Sales Representative - Birmingham, AL

Bret joined the Siegel team July 2017. He has over 22 years’ experience in the industry which include E&S purchasing manager, sales & kitchen design for Wood Fruitticher Foodservice. Bret also has an electrical & trouble shooting background he gained from serving in the US Navy. His customers find this to be a value-added benefit. Bret is solution focused and applies his experience and knowledge to bring our diverse factory offerings to dealers and end users. Bret covers Alabama, Nashville/West TN & Florida panhandle.

 

DAVE PETERKA
Sales Representative

David has been in the food service industry since the age of 16 when he started out as a bus boy in Baltimore. In 1988 he moved to Atlanta and continued in food service working for the Peasant Group and then as a manager for Chef Tom Coohill’s restaurants Ciboulette & Bistango. He joined Atlanta Fixtures as a sales representative in 1997 and for 17 years worked mostly as a key account representative specializing in small wares for country clubs, hotels, hospitals and universities throughout the Southeast. In 2014, David moved to Trimark as a chain account manager handling opening equipment packages and resupply for Focus Brand’s Auntie Anne's Pretzels and McAlister's Deli. David joined our firm in March of 2019 and we are thrilled to have him on our team.

 

LORI FATE
Chain and Institution Specialist

Lori joined the Siegel team in October of 2019. She brings 30 plus years of experience to the industry ranging from Facilities Manager to National Account Manager for both the dealer and factory channels. This unique blend of experience provides her a perspective from many angles of food service. Lori's focus is working directly with chains and institutions to provide solutions by leveraging the product knowledge of our vast and credible factory line.

 

Katina Lombardo's
Sales Representative - Richmond, VA

Seigel welcomed Katina to their team in May 2020. She comes to us with nearly 10 years’ experience in the industry. She first began her career as Project Manager with Chainlink Services managing facility maintenance projects and eventually learning custom design and layout projects as a Project Manager with Qualserv Solutions. Her Project Management and custom design product experience proved valuable as Katina joined the sales and project management teams of Plymold as their inside Mid-Atlantic Territory Sales Manager. Katina considers herself a consultant to customers and is dedicated to their satisfaction according to products offered according to the diverse factory offerings by Seigle. Katina will be assisting customers in the Virginia and North Carolina territories.

 

 

TERRITORY

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